TOY BULLETIN

UK toy industry intelligence

120 stories · 12/12 sources live
Updated 14:11
13ACT NOW26HIGH PRIORITY18COMMERCIAL OPPORTUNITIES120STORIES MONITORED
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Commercial opportunities

18 stories
ACT NOWRETAILLICENSINGCOMMERCIALTRENDING
Licensing.biz · 14 Aug 2026 · Licensing · 100/100

Hamleys brings special summer events to Regent Street and Westfield stores

Also covered by Licensing.biz, Toy World

Summary: Hamleys’ biggest summer ever continues with an action-packed programme of free events and exclusive experiences this August, including Bluey meet and greets. Hamleys is set to launch its first-ever in-store Silent Disco Shopping Experience this Bank Holiday…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer, licence owner and relevant supplier. Assess the ranging, distribution and competing-product opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWLICENSINGCOMMERCIALTRENDING
Licensing.biz · 14 Aug 2026 · Licensing · 100/100

EXG Pro releases new Fortnite Cable Guys range

Also covered by Licensing.biz, Toy World

Summary: EXG Pro’s Fortnite Cable Guys line-up includes fan-favourite characters Supply Llama, Peely, Fishstick, Meowscles and more. EXG Pro, the home of Cable Guys and officially licensed collectibles inspired by some of the biggest names in gaming and entertainmen…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWLICENSINGCOMMERCIAL
Licensing.biz · 13 Aug 2026 · Licensing · 95/100

Mattel and Crayola debut Hot Wheels Coloring mobile app

Summary: The Hot Wheels Coloring Game lets players colour, customise and bring iconic cars to life through hundreds of interactive activities. Mattel, in partnership with Red Games Co. and Crayola, has launched Hot Wheels Coloring Game, a new mobile app that … Conti…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWRETAILLICENSINGCOMMERCIAL
Licensing.biz · 12 Aug 2026 · Licensing · 95/100

The UK’s largest Harry Potter Shop to open on Oxford Street

Summary: The Harry Potter Oxford Street flagship is inspired by Diagon Alley and will offer a range of exclusive products and immersive experiences. Warner Bros. Discovery Global Experiences is opening the UK’s largest official Harry Potter Shop on 4th November at ……

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer, licence owner and relevant supplier. Assess the ranging, distribution and competing-product opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWLICENSINGCOMMERCIAL
The Toy Book · 14 Aug 2026 · Toys · 90/100

Care Bears Joins Bag Charms Trend with Licensing Partnerships

Summary: Beloved bears appear in collectibles from Basic Fun!, ZURU, and Pop Mart. The post Care Bears Joins Bag Charms Trend with Licensing Partnerships appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWLICENSINGCOMMERCIAL
The Toy Book · 11 Aug 2026 · Toys · 90/100

Mattel Launches Disney Playsets for World Princess Week

Summary: The collection includes accessories, figurines and shops. The post Mattel Launches Disney Playsets for World Princess Week appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWLICENSINGCOMMERCIAL
Retail Gazette · 14 Aug 2026 · Retail · 85/100

Disney extends F1 partnership into 2028

Summary: Disney has extended its Formula One partnership, which was originally launched in 2025, until 2028. The partnership will also now feature Pixar’s Cars alongside the original Mickey & Friends line up. Lightening McQueen will appear at the Formula 1 Pirelli G…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWLICENSINGCOMMERCIALTRENDING
Licensing.biz · 13 Aug 2026 · Licensing · 85/100

Tonies introduces Pokémon to the Toniebox for the first time

Also covered by Licensing.biz, Toy World

Summary: In collaboration with The Pokémon Company, Tonies is launching four new Tonies featuring brand-new stories, as well as a special edition of the Toniebox 2 in Lightning Yellow. Starting 19th August, four exclusive Pokémon Tonies and a Pikachu-inspired Tonieb…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWLICENSINGCOMMERCIAL
Licensing.biz · 13 Aug 2026 · Licensing · 85/100

M&S launches exclusive McLaren x Sonic the Hedgehog apparel range

Summary: The programme marks the first apparel collaboration for the McLaren and Sonic partnership since the two brands joined forces at McLaren Racing Live: London in 2025. M&S is set to launch an exclusive new McLaren Racing x Sonic the Hedgehog … Continue reading…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWLICENSINGCOMMERCIAL
License Global · 20 Apr 2026 · Licensing · 85/100

Disney, Mattel Unveil ‘Toy Story 5’ Assortment, Talk Partnership Details - licenseglobal.com

Summary: Disney, Mattel Unveil ‘Toy Story 5’ Assortment, Talk Partnership Details licenseglobal.com

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWCOMMERCIAL
Mojo Nation · 14 Aug 2026 · Products · 80/100

Mattel launches Mattel Game Studios to develop and publish digital gaming experiences based on its IP

Summary: “Mattel Game Studios gives us the scale and capabilities to build and publish more original gaming experiences inspired by our iconic brands," said Marcus Liassides, Senior Vice President and Global Head of Mattel Digital Studios. The post Mattel launches M…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the companies involved and assess the distribution, sourcing, partnership or competitive opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWRETAILCOMMERCIAL
Toys n Playthings · 14 Aug 2026 · Toys · 80/100

Hamleys’ summer family activations continue

Summary: Bluey, Paddington and Pokémon events come to its Regent Street and Westfield stores, and The Puppet Company bus tours are extended Hamleys’ summer of family entertainment continues this August with an action-packed programme of free events and exclusive exp…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer and buyer/category affected. Assess whether there is a ranging or buyer-outreach opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWRETAILCOMMERCIAL
Toys n Playthings · 11 Aug 2026 · Toys · 80/100

The Puppet Company shortlisted for trio of retail awards

Summary: The Puppet Company’s summer collaboration with Hamleys is recognised, alongside two personal honours for Co-founder and CEO Sue Lockey The Puppet Company has been shortlisted as a finalist in three categories in the Retail Gazette (RG) Retail Excellence Awa…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer and buyer/category affected. Assess whether there is a ranging or buyer-outreach opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

HIGHCOMMERCIAL
Retail Gazette · 14 Aug 2026 · Retail · 75/100

French Connection launches new store at Frasers Plus Designer Outlet Leeds

Summary: French Connection has launched a new store at Frasers Plus Designer Outlet in Leeds. The new 2,257 sq ft shop provides shoppers with a “contemporary shopping environment” with “statement visual merchandising and modern design” as part of the brand’s latest …

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the companies involved and assess the distribution, sourcing, partnership or competitive opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

HIGHLICENSINGCOMMERCIAL
Mojo Nation · 13 Aug 2026 · Products · 75/100

TOMY launches refreshed The Traitors board game and new title, One Night of The Traitors: Castle of Lies

Summary: "We look forward to building on the strength of the franchise and delivering engaging new gameplay experiences for fans worldwide," said Morgan Weyl, Managing Director, Licensing & Global Development at TOMY. The post TOMY launches refreshed The Traitors bo…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

HIGHLICENSINGCOMMERCIAL
Toys n Playthings · 11 Aug 2026 · Toys · 75/100

Tomy launches expanded The Traitors games collection

Summary: New experience One Night of The Traitors – Castle of Lies and a refreshed UK edition of The Traitors Board Game hit shelves from this month Following the announcement of Tomy’s long-term licensing agreement with The Traitors rights holder All3Media Internat…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

HIGHRETAILCOMMERCIAL
UK Retail Watch · 04 Aug 2026 · Retail · 75/100

The Entertainer expands northern portfolio with announcement of new Trafford Centre store - Retail Times

Summary: The Entertainer expands northern portfolio with announcement of new Trafford Centre store Retail Times

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer and buyer/category affected. Assess whether there is a ranging or buyer-outreach opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

HIGHLICENSINGCOMMERCIAL
Licensing Watch · 14 May 2026 · Licensing · 75/100

Exclusive: Disney shares Toy Story 5’s retail presence - Licensing.biz

Summary: Exclusive: Disney shares Toy Story 5’s retail presence Licensing.biz

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.