TOY BULLETIN

UK toy industry intelligence

120 stories · 12/12 sources live
Updated 13:01
13ACT NOW26HIGH PRIORITY18COMMERCIAL OPPORTUNITIES120STORIES MONITORED

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Licensing.biz · 14 Aug 2026 · Licensing · 100/100

Hamleys brings special summer events to Regent Street and Westfield stores

Also covered by Licensing.biz, Toy World

Summary: Hamleys’ biggest summer ever continues with an action-packed programme of free events and exclusive experiences this August, including Bluey meet and greets. Hamleys is set to launch its first-ever in-store Silent Disco Shopping Experience this Bank Holiday…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer, licence owner and relevant supplier. Assess the ranging, distribution and competing-product opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWLICENSINGCOMMERCIALTRENDING
Licensing.biz · 14 Aug 2026 · Licensing · 100/100

EXG Pro releases new Fortnite Cable Guys range

Also covered by Licensing.biz, Toy World

Summary: EXG Pro’s Fortnite Cable Guys line-up includes fan-favourite characters Supply Llama, Peely, Fishstick, Meowscles and more. EXG Pro, the home of Cable Guys and officially licensed collectibles inspired by some of the biggest names in gaming and entertainmen…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWLICENSINGCOMMERCIAL
Licensing.biz · 13 Aug 2026 · Licensing · 95/100

Mattel and Crayola debut Hot Wheels Coloring mobile app

Summary: The Hot Wheels Coloring Game lets players colour, customise and bring iconic cars to life through hundreds of interactive activities. Mattel, in partnership with Red Games Co. and Crayola, has launched Hot Wheels Coloring Game, a new mobile app that … Conti…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWRETAILLICENSINGCOMMERCIAL
Licensing.biz · 12 Aug 2026 · Licensing · 95/100

The UK’s largest Harry Potter Shop to open on Oxford Street

Summary: The Harry Potter Oxford Street flagship is inspired by Diagon Alley and will offer a range of exclusive products and immersive experiences. Warner Bros. Discovery Global Experiences is opening the UK’s largest official Harry Potter Shop on 4th November at ……

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer, licence owner and relevant supplier. Assess the ranging, distribution and competing-product opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWLICENSINGCOMMERCIAL
The Toy Book · 14 Aug 2026 · Toys · 90/100

Care Bears Joins Bag Charms Trend with Licensing Partnerships

Summary: Beloved bears appear in collectibles from Basic Fun!, ZURU, and Pop Mart. The post Care Bears Joins Bag Charms Trend with Licensing Partnerships appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

ACT NOWLICENSINGCOMMERCIAL
The Toy Book · 11 Aug 2026 · Toys · 90/100

Mattel Launches Disney Playsets for World Princess Week

Summary: The collection includes accessories, figurines and shops. The post Mattel Launches Disney Playsets for World Princess Week appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.

Commercial angle: No clear immediate commercial opportunity detected.

Latest intelligence

120 stories
ACT NOWRETAILLICENSINGCOMMERCIALTRENDING
Licensing.biz · 14 Aug 2026 · Licensing · 100/100

Hamleys brings special summer events to Regent Street and Westfield stores

Also covered by Licensing.biz, Toy World

Summary: Hamleys’ biggest summer ever continues with an action-packed programme of free events and exclusive experiences this August, including Bluey meet and greets. Hamleys is set to launch its first-ever in-store Silent Disco Shopping Experience this Bank Holiday…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer, licence owner and relevant supplier. Assess the ranging, distribution and competing-product opportunity.
ACT NOWLICENSINGCOMMERCIALTRENDING
Licensing.biz · 14 Aug 2026 · Licensing · 100/100

EXG Pro releases new Fortnite Cable Guys range

Also covered by Licensing.biz, Toy World

Summary: EXG Pro’s Fortnite Cable Guys line-up includes fan-favourite characters Supply Llama, Peely, Fishstick, Meowscles and more. EXG Pro, the home of Cable Guys and officially licensed collectibles inspired by some of the biggest names in gaming and entertainmen…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
ACT NOWLICENSINGCOMMERCIAL
Licensing.biz · 13 Aug 2026 · Licensing · 95/100

Mattel and Crayola debut Hot Wheels Coloring mobile app

Summary: The Hot Wheels Coloring Game lets players colour, customise and bring iconic cars to life through hundreds of interactive activities. Mattel, in partnership with Red Games Co. and Crayola, has launched Hot Wheels Coloring Game, a new mobile app that … Conti…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
ACT NOWRETAILLICENSINGCOMMERCIAL
Licensing.biz · 12 Aug 2026 · Licensing · 95/100

The UK’s largest Harry Potter Shop to open on Oxford Street

Summary: The Harry Potter Oxford Street flagship is inspired by Diagon Alley and will offer a range of exclusive products and immersive experiences. Warner Bros. Discovery Global Experiences is opening the UK’s largest official Harry Potter Shop on 4th November at ……

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer, licence owner and relevant supplier. Assess the ranging, distribution and competing-product opportunity.
ACT NOWLICENSINGCOMMERCIAL
The Toy Book · 14 Aug 2026 · Toys · 90/100

Care Bears Joins Bag Charms Trend with Licensing Partnerships

Summary: Beloved bears appear in collectibles from Basic Fun!, ZURU, and Pop Mart. The post Care Bears Joins Bag Charms Trend with Licensing Partnerships appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
ACT NOWLICENSINGCOMMERCIAL
The Toy Book · 11 Aug 2026 · Toys · 90/100

Mattel Launches Disney Playsets for World Princess Week

Summary: The collection includes accessories, figurines and shops. The post Mattel Launches Disney Playsets for World Princess Week appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
ACT NOWLICENSINGCOMMERCIAL
Retail Gazette · 14 Aug 2026 · Retail · 85/100

Disney extends F1 partnership into 2028

Summary: Disney has extended its Formula One partnership, which was originally launched in 2025, until 2028. The partnership will also now feature Pixar’s Cars alongside the original Mickey & Friends line up. Lightening McQueen will appear at the Formula 1 Pirelli G…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
ACT NOWLICENSINGCOMMERCIALTRENDING
Licensing.biz · 13 Aug 2026 · Licensing · 85/100

Tonies introduces Pokémon to the Toniebox for the first time

Also covered by Licensing.biz, Toy World

Summary: In collaboration with The Pokémon Company, Tonies is launching four new Tonies featuring brand-new stories, as well as a special edition of the Toniebox 2 in Lightning Yellow. Starting 19th August, four exclusive Pokémon Tonies and a Pikachu-inspired Tonieb…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
ACT NOWLICENSINGCOMMERCIAL
Licensing.biz · 13 Aug 2026 · Licensing · 85/100

M&S launches exclusive McLaren x Sonic the Hedgehog apparel range

Summary: The programme marks the first apparel collaboration for the McLaren and Sonic partnership since the two brands joined forces at McLaren Racing Live: London in 2025. M&S is set to launch an exclusive new McLaren Racing x Sonic the Hedgehog … Continue reading…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
ACT NOWLICENSINGCOMMERCIAL
License Global · 20 Apr 2026 · Licensing · 85/100

Disney, Mattel Unveil ‘Toy Story 5’ Assortment, Talk Partnership Details - License Global

Summary: Disney, Mattel Unveil ‘Toy Story 5’ Assortment, Talk Partnership Details License Global

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
ACT NOWCOMMERCIAL
Mojo Nation · 14 Aug 2026 · Products · 80/100

Mattel launches Mattel Game Studios to develop and publish digital gaming experiences based on its IP

Summary: “Mattel Game Studios gives us the scale and capabilities to build and publish more original gaming experiences inspired by our iconic brands," said Marcus Liassides, Senior Vice President and Global Head of Mattel Digital Studios. The post Mattel launches M…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the companies involved and assess the distribution, sourcing, partnership or competitive opportunity.
ACT NOWRETAILCOMMERCIAL
Toys n Playthings · 14 Aug 2026 · Toys · 80/100

Hamleys’ summer family activations continue

Summary: Bluey, Paddington and Pokémon events come to its Regent Street and Westfield stores, and The Puppet Company bus tours are extended Hamleys’ summer of family entertainment continues this August with an action-packed programme of free events and exclusive exp…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer and buyer/category affected. Assess whether there is a ranging or buyer-outreach opportunity.
ACT NOWRETAILCOMMERCIAL
Toys n Playthings · 11 Aug 2026 · Toys · 80/100

The Puppet Company shortlisted for trio of retail awards

Summary: The Puppet Company’s summer collaboration with Hamleys is recognised, alongside two personal honours for Co-founder and CEO Sue Lockey The Puppet Company has been shortlisted as a finalist in three categories in the Retail Gazette (RG) Retail Excellence Awa…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer and buyer/category affected. Assess whether there is a ranging or buyer-outreach opportunity.
HIGHRETAILLICENSINGTRENDING
Licensing.biz · 14 Aug 2026 · Licensing · 85/100

Get involved in the October issue of Toy World

Also covered by Licensing.biz, Toy World

Summary: Published in good time for BLE preparation, here’s everything you need to know about the October edition of Toy World, how you can get involved and the deadlines to make a note of. The October 2026 issue of Toy World … Continue reading → The post Get involv…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHCOMMERCIAL
Retail Gazette · 14 Aug 2026 · Retail · 75/100

French Connection launches new store at Frasers Plus Designer Outlet Leeds

Summary: French Connection has launched a new store at Frasers Plus Designer Outlet in Leeds. The new 2,257 sq ft shop provides shoppers with a “contemporary shopping environment” with “statement visual merchandising and modern design” as part of the brand’s latest …

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the companies involved and assess the distribution, sourcing, partnership or competitive opportunity.
HIGHLICENSINGCOMMERCIAL
Mojo Nation · 13 Aug 2026 · Products · 75/100

TOMY launches refreshed The Traitors board game and new title, One Night of The Traitors: Castle of Lies

Summary: "We look forward to building on the strength of the franchise and delivering engaging new gameplay experiences for fans worldwide," said Morgan Weyl, Managing Director, Licensing & Global Development at TOMY. The post TOMY launches refreshed The Traitors bo…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
HIGHLICENSINGCOMMERCIAL
Toys n Playthings · 11 Aug 2026 · Toys · 75/100

Tomy launches expanded The Traitors games collection

Summary: New experience One Night of The Traitors – Castle of Lies and a refreshed UK edition of The Traitors Board Game hit shelves from this month Following the announcement of Tomy’s long-term licensing agreement with The Traitors rights holder All3Media Internat…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
HIGHLICENSINGCOMMERCIAL
Licensing Watch · 14 May 2026 · Licensing · 75/100

Exclusive: Disney shares Toy Story 5’s retail presence - Licensing.biz

Summary: Exclusive: Disney shares Toy Story 5’s retail presence Licensing.biz

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
HIGHRETAIL
Retail Gazette · 14 Aug 2026 · Retail · 70/100

Aldi joins forces with Freedom4Girls to urge all UK supermarkets to offer free period products

Summary: Aldi has joined its charity partner Freedom4Girls in urging more supermarkets to provide free period products in store toilets. Julia Ashfield, chief commercial officer at the retailer and Tina Leslie MBE, founder of Freedom4Girls have written an joint lett…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHCOMMERCIAL
Toy World · 14 Aug 2026 · Toys · 70/100

Spring Fair 2027 launches A Love Letter to Retail

Summary: The new year-round initiative invites the global retail community to share the stories behind the shops, brands and relationships that make retail unique. For more than 75 years, Spring Fair has brought together the people, products and ideas that shape … C…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHLICENSINGTRENDING
License Global · 13 Aug 2026 · Licensing · 70/100

Brand Licensing News - Week of Aug. 14 - License Global

Also covered by License Global

Summary: Brand Licensing News - Week of Aug. 14 License Global

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHLICENSINGTRENDING
License Global · 13 Aug 2026 · Licensing · 70/100

Toys & Games recent news | page 73 of 187 - License Global

Also covered by License Global

Summary: Toys & Games recent news | page 73 of 187 License Global

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHCOMMERCIAL
Toy World · 13 Aug 2026 · Toys · 70/100

National campaign calls for 90 minutes’ free parking to support retail

Summary: Spring & Autumn Fair has launched a national campaign after new research reveals retailers and consumers agree on one practical step that could help bring people back to Britain’s high streets. Spring & Autumn Fair has launched a new national … Continue rea…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHCOMMERCIAL
Toy World · 13 Aug 2026 · Toys · 70/100

Tickit extends SiliSoft baby and toddler toy range

Summary: New sensory lines, larger activity bundles and new colourways are set to strengthen the Tickit brand’s SiliSoft collection. Following strong sales since its launch in 2025, Tickit’s popular SiliSoft range has been extended with 11 new products. It gives ret…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHLICENSINGCOMMERCIAL
Licensing.biz · 12 Aug 2026 · Licensing · 70/100

Wizards of the Coast teams up with G2 in new partnership

Summary: G2 will bring the publisher’s games to its Counter-Strike jersey through a new long-term creative collaboration, beginning with sci-fi action game Exodus. G2, one of the world’s leading esports and entertainment brands, has announced Wizards of the Coast, t…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHCOMMERCIAL
The Toy Book · 14 Aug 2026 · Toys · 65/100

PlayMonster Launches New Rump Race Board Game

Summary: The cheeky balloon-pop game is available now online. The post PlayMonster Launches New Rump Race Board Game appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHCOMMERCIAL
Retail Gazette · 14 Aug 2026 · Retail · 65/100

Oxfam’s retail director on why shop-floor expertise remains central to digital growth

Summary: As Oxfam expands into rental and livestream shopping, retail director Rachel Cosgrove-Pearce explains why its stores and volunteers remain the engine behind its digital growth. For Oxfam, digital innovation is not about replacing the charity shop experience…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHCOMMERCIAL
Retail Gazette · 14 Aug 2026 · Retail · 65/100

Asda moves into wholesale with new convenience store format

Summary: Asda has launched a new wholesale convenience model, with initial rollouts covering three stores in Glasgow. The company has invested £1 million in the launch of Asda Convenience, which will initially be trialled with Scottish independent operator One-O-One…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHCOMMERCIAL
Retail Gazette · 14 Aug 2026 · Retail · 65/100

Boux Avenue to relaunch Guildford and Belfast stores

Summary: Boux Avenue is revamping its Guildford and Belfast shops under its new retail concept launch.

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHCOMMERCIAL
Toys n Playthings · 14 Aug 2026 · Toys · 65/100

Le Toy Van moves into plush with acquisition of Pickles

Summary: Best known for its award-winning wooden toys, Le Toy Van acquires premium plush brand Pickles amid a period of strong growth Le Toy Van has signalled a major push into the plush category with the acquisition of premium plush brand Pickles, formally known as…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHRETAIL
The Toy Book · 13 Aug 2026 · Toys · 65/100

NETS Gets Specialty Retailers Ready for the Holiday Rush

Summary: The North East Toy and Gift Show brings more than 60 exhibitors, show specials, hands-on product discovery, and networking to Springfield, Massachusetts. The post NETS Gets Specialty Retailers Ready for the Holiday Rush appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHLICENSINGCOMMERCIAL
Licensing.biz · 11 Aug 2026 · Licensing · 65/100

Tomy brings The Traitors games portfolio to fans

Summary: Tomy’s The Traitors games portfolio features One Night of The Traitors – Castle of Lies and the refreshed The Traitors Board Game. Following the announcement of Tomy’s long-term licensing agreement with The Traitors rights holder All3Media International, pa…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHLICENSINGCOMMERCIAL
Licensing Watch · 08 May 2026 · Licensing · 65/100

'BeddyByes' Secures First Two U.K. Apparel Licensing Deals - License Global

Summary: 'BeddyByes' Secures First Two U.K. Apparel Licensing Deals License Global

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHLICENSINGCOMMERCIAL
Licensing Watch · 30 Apr 2026 · Licensing · 65/100

Curious Universe reveals new partnership with Sanrio - Toy World Magazine

Summary: Curious Universe reveals new partnership with Sanrio Toy World Magazine

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
HIGHRETAIL
UK Retail Watch · 14 Apr 2026 · Retail · 65/100

Free LEGO Star Wars Razor Crest coming to Smyths Toys - Brick Fanatics

Summary: Free LEGO Star Wars Razor Crest coming to Smyths Toys Brick Fanatics

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
WATCHCOMMERCIAL
Retail Gazette · 14 Aug 2026 · Retail · 60/100

KFC and ‘Chicken Wine’ bring ‘Coq au Vin’ pop up to Shoreditch

Summary: Fast food chain KFC has partnered with La Viellie Ferme, more commonly known as the ‘Chicken Wine’ brand, to launch a wine bar over the bank holiday weekend. Only open 28 August to August 31, the pop-up, Coq au Vin, is located at Katchette Amex in Shoreditc…

Why it matters: Background toy-industry intelligence.

WATCHCOMMERCIAL
The Toy Book · 13 Aug 2026 · Toys · 60/100

Michaels’ New Store Expansion Boosts Creativity and Celebration

Summary: The company delivers a customer-first experience with designated shopping spaces. The post Michaels’ New Store Expansion Boosts Creativity and Celebration appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Mojo Nation · 14 Aug 2026 · Products · 55/100

Mattel brings UNO Beach House to Boardmasters 2026

Summary: The activation marked the first time UNO has established a dedicated presence at a UK music festival. The post Mattel brings UNO Beach House to Boardmasters 2026 appeared first on Mojo Nation.

Why it matters: Background toy-industry intelligence.

WATCHCOMMERCIAL
Toy World · 13 Aug 2026 · Toys · 55/100

Exclusive: Toy Barnhaus’ August indie viewpoint

Summary: This month, Toy Barnhaus’ Stephen Barnes and Mark Buschhaus discuss the ongoing squishy craze, how the recent World Cup affected sales and the impact the summer heat has had on footfall. “We have now passed the halfway point in the … Continue reading → The …

Why it matters: Background toy-industry intelligence.

WATCHCOMMERCIAL
Toys n Playthings · 12 Aug 2026 · Toys · 55/100

Toy social commerce platform Shout About! readies Q4 launch

Summary: Founded by four toy industry stalwarts, Shout About! is inviting a small number of UK toy companies to partner on the Q4 go-to-market Shout About!, the toy and family entertainment industry’s new social commerce infrastructure, is inviting a small number of…

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Retail Gazette · 14 Aug 2026 · Retail · 50/100

Screwfix names agency for PPC account

Summary: Screwfix has named Incubeta to its Pay per Click (PPC) account for the UK and Ireland, following a competitive multi-stage pitch process. The agency will be responsible for fully handling strategic consultancy and account management. The agency will also be…

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Retail Gazette · 14 Aug 2026 · Retail · 50/100

Should retailers ban smart glasses from their stores?

Summary: In 2021, Ray-Ban and Meta joined forces to release the latest evolution in wearable technology – the ‘smart glasses’. In the intervening years, smart glasses have transformed from a seemingly harmless tech novelty to true privacy headache for businesses, wi…

Why it matters: Background toy-industry intelligence.

WATCHLICENSING
The Toy Book · 12 Aug 2026 · Toys · 50/100

Disney Taps Joss Hastings as SVP, Marketing for Consumer Products

Summary: Hasting takes the helm amid the division’s reorganization. The post Disney Taps Joss Hastings as SVP, Marketing for Consumer Products appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

WATCHLICENSING
The Toy Book · 12 Aug 2026 · Toys · 50/100

Sanrio Appoints Jill Koch as Chief Brand Officer for the US and Americas

Summary: Sanrio, known for the Hello Kitty and Friends brand, is naming a new Chief Brand Officer for its U.S. and Americas branch. As of July 1, Jill Koch, formerly senior vice president (SVP) of Brand at Sanrio, is continuing to serve the brand under her new title…

Why it matters: Background toy-industry intelligence.

WATCHLICENSING
Licensing.biz · 12 Aug 2026 · Licensing · 50/100

Circana reveals regional toy market dynamics across Europe, The Americas and Asia-Pacific

Summary: Across Circana’s tracked global markets, toy sales grew +9.5% in the 12 months ending June 2026, versus the prior year. Circana has released new insights into the global toy industry, revealing how distinct regional trends and consumer preferences across No…

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Mojo Nation · 10 Aug 2026 · Products · 50/100

Build, Solve, Invent: LEGO’s Rune Fogh discusses development of LEGO Education’s STEM sets

Summary: "It was a big shift...": Rune Fogh – Concept & Design Lead at LEGO Education – on how designing sets for schools compares to crafting STEM sets for consumers. The post Build, Solve, Invent: LEGO’s Rune Fogh discusses development of LEGO Education’s STEM set…

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Retail Gazette · 14 Aug 2026 · Retail · 45/100

Russell & Bromley plots high street comeback months after collapse

Summary: Russell & Bromley is returning to the high street just months after falling into administration, as owner Next begins rebuilding the 147-year-old footwear brand. The brand will open a store at Westgate Oxford on 3 September, marking the beginning of its phy…

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Toys n Playthings · 12 Aug 2026 · Toys · 45/100

Bira CEO warns of rising cost of retail crime

Summary: Andrew Goodacre, CEO of Bira, calls on the government to do more for independent retailers as they face continued theft, abuse and organised crime In the August issue of Toys n Playthings, Andrew Goodacre, CEO of the British Independent Retailers Associatio…

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Mojo Nation · 14 Aug 2026 · Products · 40/100

Netflix partners with schleich for One Piece collectible figurines

Summary: “Bringing the world of One Piece to schleich fans is another strategic step towards driving targeted growth in the kidult segment“, said Kristina von Troschke, Chief Marketing Officer at schleich GmbH. The post Netflix partners with schleich for One Piece c…

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Toy World · 14 Aug 2026 · Toys · 40/100

Holidays in the sun … it’s the Friday Blog!

Summary: We really are in the midst of peak holiday season – the sun is shining, the roads are quiet, the number of ‘out of office’ replies has skyrocketed and we’ve already had a few ads move back to the October … Continue reading → The post Holidays in the sun … i…

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Toys n Playthings · 14 Aug 2026 · Toys · 40/100

Mighty Wheels comes to Godstone Farm

Summary: Children can now dig, build and play with Mighty Wheels at one of Surrey’s favourite family attractions Mighty Wheels, the much-loved range of construction vehicles for young children, has partnered with Godstone Farm to create an exciting new outdoor play …

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
The Toy Book · 13 Aug 2026 · Toys · 40/100

Nintendo Switch 2, Fortnite, and Hot Wheels Race into This Week’s Gaming News

Summary: New releases, brand activations, and creative digital play experiences bring fresh energy to the gaming and toy space. The post Nintendo Switch 2, Fortnite, and Hot Wheels Race into This Week’s Gaming News appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Toy World · 13 Aug 2026 · Toys · 35/100

Kids India recognised in India’s Toy Sector Playbook

Summary: Presented by the Minister of Commerce and Industry, Piyush Goyal, the Playbook aims to increase India’s share of the global toy market to 5% by 2032. Kids India is a central platform for one of the world’s fastest-growing toy markets. … Continue reading → T…

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Toys n Playthings · 13 Aug 2026 · Toys · 35/100

Indian government highlights Kids India as key event

Summary: The Spielwarnemesse eG trade show features in a new Toy Sector Playbook from the government, aiming to tap into the “immense potential” of the toy industry Kids India, the country’s leading B2B trade show for toys, sporting goods, and baby and children’s pr…

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Toys n Playthings · 13 Aug 2026 · Toys · 35/100

ASTRA Marketplace & Academy 2026

Summary: The ASTRA Specialty Toy Hall of Famer and TnP contributor reports back from the event, with plenty of wisdom for UK brands looking to break America Following her induction into ASTRA’s Specialty Toy Hall of Fame this year, Imagine That Toys owner Gwen Otten…

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
The Toy Book · 12 Aug 2026 · Toys · 35/100

Circana: U.S. Toy Industry Delivers Strong Sales Growth in First Half of 2026

Summary: Between January–June 2026, the industry sees significant sales growth in key categories and audiences. The post Circana: U.S. Toy Industry Delivers Strong Sales Growth in First Half of 2026 appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Toys n Playthings · 11 Aug 2026 · Toys · 35/100

Circana: Global toy sales rise 9.5% in past year

Summary: While there’s strong growth across all Circana’s tracked markets, the driving forces differ significantly by territory Global toy sales grew 9.5 per cent year on year in the 12 months ending June 2026, according to Circana’s latest tracking figures. Growth …

Why it matters: Background toy-industry intelligence.

WATCHINDUSTRY
Mojo Nation · 10 Aug 2026 · Products · 35/100

Just Play promotes Jerry Goldsmith to President

Summary: "We’re excited to have Jerry help lead Just Play into its next chapter," said Geoffrey Greenberg, Co-CEO of Just Play Global. The post Just Play promotes Jerry Goldsmith to President appeared first on Mojo Nation.

Why it matters: Background toy-industry intelligence.

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Mojo Nation · 10 Aug 2026 · Products · 35/100

Wow! Stuff gives Yoda the Puppetronic treatment

Summary: “Yoda is one of the most beloved and recognisable characters in cinematic history, so we wanted to create something truly special for Star Wars fans," said Kerry Tarrant, Head of Marketing and Brand at Wow! Stuff. The post Wow! Stuff gives Yoda the Puppetro…

Why it matters: Background toy-industry intelligence.