Persons of Influence

TII™ PEOPLE INTELLIGENCE

The people shaping the toy industry.

Track appointments, public statements, commercial moves, brand activity and other signals from influential figures across the toy business.

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POI

PERSONS OF INFLUENCE

Public information interpreted for commercial relevance — not simply a feed of social activity.

3PEOPLE MONITORED

1ACTIVE SIGNALS

3FEATURED POIs

3COMPANIES REPRESENTED

Featured persons

TII™ PEOPLE INTELLIGENCE

POIFEATUREDNEW SIGNAL

15 Aug 2026

David Middleton

Owner · Midco Toys

Independent UK toy retailer known for frequent public commentary on sales trends, hot products, sell-through, launches and real-world consumer demand.

RELATED BRANDS

Midco Toys, Midco Sourcing

WATCHLatest signal

David Middleton reports customers queuing overnight for Pokémon restocks at Midco Toys, with the queue starting at 10pm ahead of a 9am opening. He says similar queues around trading cards and Squishies are becoming a weekly occurrence.

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POIFEATURED

Jeremy Padawer

President · Jazwares

Senior toy industry executive with a strong public voice on brands, collectibles, licensing, leadership and toy industry trends.

RELATED BRANDS

Jazwares, Squishmallows, Pokémon, AEW

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POIFEATURED

Nick Mowbray

Co-Founder · ZURU

Entrepreneurial toy industry leader posting about growth, innovation, products, competition and international expansion.

RELATED BRANDS

ZURU, Mini Brands, X-Shot, Bunch O Balloons, Rainbocorns

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