TII™DATAINSIGHTOPPORTUNITY
The important product, retail, licensing, regulatory and people developments — together with Toy Bulletin intelligence.
The multi-year global licensing deal will launch products across five Mattel brands starting fall 2026.
Background toy-industry intelligence.
Summary: The partnership will bring Bluey to five of Mattel’s franchises this autumn: Barbie, Hot Wheels, Fisher-Price, Polly Pocket and Uno. Mattel and BBC Studios have announced a multi-year global licensing partnership that will bring Bluey to five of Mattel’s fr…
Why it matters: Background toy-industry intelligence.
Summary: Britain’s toy shop has announced a relaunch of the construction toy Meccano, with the arrival of 22 sets across four reimagined ranges. The Entertainer is celebrating 125 years of Meccano with a major relaunch. Available to shop online now, the … Continue r…
Why it matters: Background toy-industry intelligence.
Summary: Barbie is celebrating the 25th anniversary of Barbie in the Nutcracker with immersive fan experiences, global partnerships and festive activations. The Royal Ballet and Mattel’s Barbie have unveiled a new partnership celebrating the enduring legacy of The N…
Why it matters: Background toy-industry intelligence.
Summary: Jazwares will bring plush toys, figures and playsets featuring Hello Kitty and Friends characters to Europe, the Middle East and Africa.
Why it matters: Background toy-industry intelligence.
Summary: The nationwide campaign will feature a dedicated front-of-store destination in all The Works locations for some of the world’s most recognisable children’s brands. This autumn, The Works will place some of the world’s most recognisable children’s brands cen…
Why it matters: Background toy-industry intelligence.
Summary: Licensed accessories and apparel brand adds toy property to its lineup.
Why it matters: Background toy-industry intelligence.
Summary: Jessica Kelly, senior director, consumer products, EMEA, Mattel shares how Mattel implements strategic partnerships, multi-platform integration and sustainability for its franchises.
Why it matters: Background toy-industry intelligence.
Summary: From a homemade puppet theatre crafted on a kitchen table to partnerships with Paddington, Elmer and the Natural History Museum, The Puppet Company has spent a quarter century championing the power of puppets in education and play.
Why it matters: Background toy-industry intelligence.
Summary: The Los Angeles-based brand debuts a 75-piece collaboration with Disney's film, available Sept. 25.
Why it matters: Background toy-industry intelligence.
Summary: The licensing deal brings Fuggler’s brand to gaming, collectibles and novelty products across the US, UK, Europe and beyond. Fizz Creations has struck a global licensing deal with Libertas Brands on the Fuggler franchise, adding the character brand to its ……
Why it matters: Background toy-industry intelligence.
Summary: All U.K. retailers are now invited to apply for BLE’s free licensing program. Successful applicants receive months of training, industry access and networking designed specifically for retailers interested in developing brand licensing strategies. Retailers…
Why it matters: Background toy-industry intelligence.
Summary: Amy Harbour, head of licensing and commercial partnerships, Science Museum Group, discusses how the institution's licensing program prioritizes mission over merchandise and uses brands like Flying Scotsman to engage audiences beyond museum walls.
Why it matters: Background toy-industry intelligence.
Summary: Universal is bringing its entertainment portfolio to BLE 2026, showcasing popular properties such as Shrek, Gabby’s Dollhouse and Fast & Furious. At Brand Licensing Europe 2026, Universal is showcasing a portfolio spanning beloved global franchises, timeles…
Why it matters: Background toy-industry intelligence.
Summary: BrandJourney will lead licensing efforts for the Michael Strahan brand across home and lifestyle categories, building on more than a decade of growth.
Why it matters: Background toy-industry intelligence.
Summary: Arka Media Works and Dream Theatre announce exclusive licensing partnership for Baahubali franchise and upcoming animated films, "The Eternal War."
Why it matters: Background toy-industry intelligence.
Summary: The licensing deal now covers wines, spirits, non-alcoholic beverages and delicatessen products.
Why it matters: Background toy-industry intelligence.
Summary: The character brand will debut a children's footwear collection featuring light-up soles across major retailers in Europe, Middle East, Africa and Latin America.
Why it matters: Background toy-industry intelligence.
Summary: Mystery-inspired collection features interactive snacks and bakery items across eight products, available in U.K. stores.
Why it matters: Background toy-industry intelligence.
Summary: Former Amazon MGM Studios executive joins Sony Pictures Entertainment in expanded corporate role.
Why it matters: Background toy-industry intelligence.
Summary: Louisa Skevington, licensing manager, Natural History Museum, discusses how the institution has achieved consistent revenue growth through partnerships that prioritize sustainability, storytelling and connecting products back to scientific collections.
Why it matters: Background toy-industry intelligence.
Summary: Action-comedy franchise expands into mobile gaming with global launch set for 2027.
Why it matters: Background toy-industry intelligence.
Summary: The agreement will see Curtis manufacture and distribute Kenmore-branded products across refrigeration, kitchen and commercial appliance lines.
Why it matters: Background toy-industry intelligence.
Summary: WildBrain CPLG brokers new collaborations spanning fashion, accessories, homeware, health and beauty, food and beverage and family entertainment.
Why it matters: Background toy-industry intelligence.
Summary: Limited-edition Candy Corn Wheat Ale craft beer and Spirit Halloween-exclusive Wedgehead costume to be released across the U.S.
Why it matters: Background toy-industry intelligence.
Summary: The workwear brand and beer company have released a collaboration honoring Budweiser's 150th anniversary.
Why it matters: Background toy-industry intelligence.
Summary: The week-long ticketed event combines Disney Junior stories and characters with original live-action sequences filmed at Disneyland Paris. The Walt Disney Company will bring Disney Junior Cinema Club back to participating cinemas across the UK and Ireland t…
Why it matters: Background toy-industry intelligence.
Summary: Chloé Menier, brand manager, Xilam Animation, highlights how IPs both old and new can be licensed to engage fans.
Why it matters: Background toy-industry intelligence.
Summary: The venture combines Steven.com's media expertise with Authentic's brand development platform to invest in and scale creator businesses.
Why it matters: Background toy-industry intelligence.
Summary: Fuzzytown Productions, Spiffy Pictures and Bull Airs launch eight-piece footwear and apparel line inspired by the PBS KIDS series.
Why it matters: Background toy-industry intelligence.
Summary: The five-scent line transforms jam flavors into home fragrances.
Why it matters: Background toy-industry intelligence.
Summary: The collaboration debuts two boba drinks based on Pax Pengu and Polly, plus exclusive collectibles launching ahead of New York Comic Con 2026.
Why it matters: Background toy-industry intelligence.
Summary: Rupert Waters explains how the organization is targeting younger generational cohorts.
Why it matters: Background toy-industry intelligence.
Summary: Maarten Weck, chief commercial officer and managing director, WildBrain CPLG, shares how its numerous properties are impacting the licensing community.
Why it matters: Background toy-industry intelligence.
Summary: Universal will showcase "Shrek 5," "Fast Forever," "Miami Vice" reboot and more iconic franchises, plus talk of a new Bedford theme park, at BLE 2026.
Why it matters: Background toy-industry intelligence.
Summary: New analysis of Netflix Kids viewing has revealed an increasingly varied mix of content at the top of the platform, with seven series generating more than 200m Hours Viewed during the first half of 2026. The sixth edition of the … Continue reading → The pos…
Why it matters: Background toy-industry intelligence.
Summary: The young adult reimagining of Andrew Lloyd Webber’s Phantom of the Opera earns No.1 best-seller status following its first week of US sales. LW Entertainment is proud to announce that Our Strange Duet by Erin A. Craig has debuted at … Continue reading → Th…
Why it matters: Background toy-industry intelligence.
Summary: The partnership builds on a decade-long relationship between Authentic and Union Group that includes Nautica, Aéropostale, SHAQ, Reebok and Quiksilver.
Why it matters: Background toy-industry intelligence.
Summary: Gordon Brothers has partnered with IMG Licensing to expand the British fashion brand into new lifestyle categories worldwide.
Why it matters: Background toy-industry intelligence.
Summary: A preview of the debut denim collection lands at the G-STAR store in Atlanta this September.
Why it matters: Background toy-industry intelligence.
Summary: Are you a Leading Brand Manufacturer? Submit to the upcoming whitepaper by Sept. 25.
Why it matters: Background toy-industry intelligence.
Summary: Mr Bean will appear across four consecutive issues of Beano starting Sept. 16, marking the first time the comic has been renamed in its history.
Why it matters: Background toy-industry intelligence.
Summary: New drops from Anti Social Social Club, Olympia Le-Tan, Zumiez and more aim at the adult fans of the long-running TV series.
Why it matters: Background toy-industry intelligence.