TOY BULLETIN

UK toy industry intelligence

120 stories · 12/12 sources live
Updated 14:17

Licensing

28 stories
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Licensing.biz · 14 Aug 2026 · Licensing · 100/100

Hamleys brings special summer events to Regent Street and Westfield stores

Also covered by Licensing.biz, Toy World

Summary: Hamleys’ biggest summer ever continues with an action-packed programme of free events and exclusive experiences this August, including Bluey meet and greets. Hamleys is set to launch its first-ever in-store Silent Disco Shopping Experience this Bank Holiday…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer, licence owner and relevant supplier. Assess the ranging, distribution and competing-product opportunity.
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Licensing.biz · 14 Aug 2026 · Licensing · 100/100

EXG Pro releases new Fortnite Cable Guys range

Also covered by Licensing.biz, Toy World

Summary: EXG Pro’s Fortnite Cable Guys line-up includes fan-favourite characters Supply Llama, Peely, Fishstick, Meowscles and more. EXG Pro, the home of Cable Guys and officially licensed collectibles inspired by some of the biggest names in gaming and entertainmen…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
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Licensing.biz · 13 Aug 2026 · Licensing · 95/100

Mattel and Crayola debut Hot Wheels Coloring mobile app

Summary: The Hot Wheels Coloring Game lets players colour, customise and bring iconic cars to life through hundreds of interactive activities. Mattel, in partnership with Red Games Co. and Crayola, has launched Hot Wheels Coloring Game, a new mobile app that … Conti…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
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Licensing.biz · 12 Aug 2026 · Licensing · 95/100

The UK’s largest Harry Potter Shop to open on Oxford Street

Summary: The Harry Potter Oxford Street flagship is inspired by Diagon Alley and will offer a range of exclusive products and immersive experiences. Warner Bros. Discovery Global Experiences is opening the UK’s largest official Harry Potter Shop on 4th November at ……

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the retailer, licence owner and relevant supplier. Assess the ranging, distribution and competing-product opportunity.
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Licensing.biz · 13 Aug 2026 · Licensing · 85/100

Tonies introduces Pokémon to the Toniebox for the first time

Also covered by Licensing.biz, Toy World

Summary: In collaboration with The Pokémon Company, Tonies is launching four new Tonies featuring brand-new stories, as well as a special edition of the Toniebox 2 in Lightning Yellow. Starting 19th August, four exclusive Pokémon Tonies and a Pikachu-inspired Tonieb…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
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Licensing.biz · 13 Aug 2026 · Licensing · 85/100

M&S launches exclusive McLaren x Sonic the Hedgehog apparel range

Summary: The programme marks the first apparel collaboration for the McLaren and Sonic partnership since the two brands joined forces at McLaren Racing Live: London in 2025. M&S is set to launch an exclusive new McLaren Racing x Sonic the Hedgehog … Continue reading…

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
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License Global · 20 Apr 2026 · Licensing · 85/100

Disney, Mattel Unveil ‘Toy Story 5’ Assortment, Talk Partnership Details - licenseglobal.com

Summary: Disney, Mattel Unveil ‘Toy Story 5’ Assortment, Talk Partnership Details licenseglobal.com

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
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Licensing.biz · 14 Aug 2026 · Licensing · 85/100

Get involved in the October issue of Toy World

Also covered by Licensing.biz, Toy World

Summary: Published in good time for BLE preparation, here’s everything you need to know about the October edition of Toy World, how you can get involved and the deadlines to make a note of. The October 2026 issue of Toy World … Continue reading → The post Get involv…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
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Licensing Watch · 14 May 2026 · Licensing · 75/100

Exclusive: Disney shares Toy Story 5’s retail presence - Licensing.biz

Summary: Exclusive: Disney shares Toy Story 5’s retail presence Licensing.biz

Why it matters: Background toy-industry intelligence.

Recommended action: Identify the licence owner and current UK partners. Assess whether there is a licensing, distribution or product-development opportunity.
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Licensing.biz · 12 Aug 2026 · Licensing · 70/100

Wizards of the Coast teams up with G2 in new partnership

Summary: G2 will bring the publisher’s games to its Counter-Strike jersey through a new long-term creative collaboration, beginning with sci-fi action game Exodus. G2, one of the world’s leading esports and entertainment brands, has announced Wizards of the Coast, t…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
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License Global · 13 Aug 2026 · Licensing · 65/100

Brand Licensing News - Week of Aug. 14 - licenseglobal.com

Also covered by License Global

Summary: Brand Licensing News - Week of Aug. 14 licenseglobal.com

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
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License Global · 13 Aug 2026 · Licensing · 65/100

Toys & Games recent news | page 73 of 187 - licenseglobal.com

Also covered by License Global

Summary: Toys & Games recent news | page 73 of 187 licenseglobal.com

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
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Licensing.biz · 11 Aug 2026 · Licensing · 65/100

Tomy brings The Traitors games portfolio to fans

Summary: Tomy’s The Traitors games portfolio features One Night of The Traitors – Castle of Lies and the refreshed The Traitors Board Game. Following the announcement of Tomy’s long-term licensing agreement with The Traitors rights holder All3Media International, pa…

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
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Licensing Watch · 08 May 2026 · Licensing · 65/100

'BeddyByes' Secures First Two U.K. Apparel Licensing Deals - licenseglobal.com

Summary: 'BeddyByes' Secures First Two U.K. Apparel Licensing Deals licenseglobal.com

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
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Licensing Watch · 30 Apr 2026 · Licensing · 65/100

Curious Universe reveals new partnership with Sanrio - Toy World Magazine

Summary: Curious Universe reveals new partnership with Sanrio Toy World Magazine

Why it matters: Background toy-industry intelligence.

Recommended action: Review this development and determine whether it warrants commercial follow-up.
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Licensing.biz · 12 Aug 2026 · Licensing · 50/100

Circana reveals regional toy market dynamics across Europe, The Americas and Asia-Pacific

Summary: Across Circana’s tracked global markets, toy sales grew +9.5% in the 12 months ending June 2026, versus the prior year. Circana has released new insights into the global toy industry, revealing how distinct regional trends and consumer preferences across No…

Why it matters: Background toy-industry intelligence.