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Licensing.biz · 16 Sept 2026 · License

Mattel and BBC Studios expand the world of Bluey through global licensing partnership

Also covered by Licensing.biz, Toy World, The Toy Book

Summary: The partnership will bring Bluey to five of Mattel’s franchises this autumn: Barbie, Hot Wheels, Fisher-Price, Polly Pocket and Uno. Mattel and BBC Studios have announced a multi-year global licensing partnership that will bring Bluey to five of Mattel’s fr…

Why it matters: Background toy-industry intelligence.

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Licensing.biz · 15 Sept 2026 · License

The Entertainer celebrates 125 years of Meccano with major relaunch

Also covered by Licensing.biz, Toy World, Toys n Playthings

Summary: Britain’s toy shop has announced a relaunch of the construction toy Meccano, with the arrival of 22 sets across four reimagined ranges. The Entertainer is celebrating 125 years of Meccano with a major relaunch. Available to shop online now, the … Continue r…

Why it matters: Background toy-industry intelligence.

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Licensing.biz · 15 Sept 2026 · License

Barbie and The Royal Ballet announce new partnership

Also covered by Licensing.biz, Toy World

Summary: Barbie is celebrating the 25th anniversary of Barbie in the Nutcracker with immersive fan experiences, global partnerships and festive activations. The Royal Ballet and Mattel’s Barbie have unveiled a new partnership celebrating the enduring legacy of The N…

Why it matters: Background toy-industry intelligence.

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US CPSC Toy Safety · 10 Sept 2026 · Regulatory

ZMC Group Expands Recall of Light-Up Children’s Toys Due to Risk of Serious Injury or Death from Battery Ingestion; Violate Mandatory Standard for Toys | CPSC.gov - U.S. Consumer Product Safety Commission (.gov)

Also covered by US CPSC Toy Safety

Summary: ZMC Group Expands Recall of Light-Up Children’s Toys Due to Risk of Serious Injury or Death from Battery Ingestion; Violate Mandatory Standard for Toys | CPSC.gov U.S. Consumer Product Safety Commission (.gov)

Why it matters: A toy or children's product has been recalled following a battery-ingestion hazard with potentially serious consequences. Companies handling comparable products should check product specifications, suppliers, testing and sales-channel exposure.

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Licensing.biz · 16 Sept 2026 · License

The Works launches Kids’ Favourites in-store activation

Also covered by Licensing.biz, Toys n Playthings

Summary: The nationwide campaign will feature a dedicated front-of-store destination in all The Works locations for some of the world’s most recognisable children’s brands. This autumn, The Works will place some of the world’s most recognisable children’s brands cen…

Why it matters: Background toy-industry intelligence.

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Toy World · 16 Sept 2026 · Product

Exclusive: Etopia examines Amazon’s consumer insight potential

Summary: In the September issue of Toy World, Asha Bhalsod explains why treating Amazon as just another retailer overlooks its rich source of customer insights. “As we move into the final stages of planning for Christmas, most toy businesses will be … Continue readi…

Why it matters: Background toy-industry intelligence.

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Mojo Nation · 14 Sept 2026 · Product

The Entertainer relaunches Meccano

Also covered by Mojo Nation, Retail Week

Summary: "These ranges have been expertly created with all ages in mind, honouring the brand’s rich heritage whilst introducing new and innovative products to inspire the engineers of tomorrow," said Andrew Murphy OBE, CEO at The Entertainer. The post The Entertaine…

Why it matters: Background toy-industry intelligence.

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Toys n Playthings · 14 Sept 2026 · Product

US plush brand Mon Ami expands into UK market

Summary: Tipped as one of its top 10 toys for Christmas, Mon Ami will launch at the national retailer this autumn US premium soft toy brand Mon Ami is expanding into the UK this autumn with a nationwide launch both in-store and online at John Lewis. Founded in 2018,…

Why it matters: Background toy-industry intelligence.

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License Global · 14 Sept 2026 · License

Difuzed Signs Global License Deal with LEGO Group

Summary: Licensed accessories and apparel brand adds toy property to its lineup.

Why it matters: Background toy-industry intelligence.

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Retail Gazette · 16 Sept 2026 · Retail

Liberty opens fashion jewellery gallery

Summary: Liberty of London has introduced a second jewellery space, this time dedicated to fashion pieces, as it reports a 20 per cent jump in demand. The Fashion Jewellery Gallery launched on the first floor of the Regent Street store on 14 September. It features 3…

Why it matters: Background toy-industry intelligence.

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Licensing.biz · 15 Sept 2026 · License

Fizz Creations and Libertas Brands strike licensing deal on Fuggler franchise

Also covered by Licensing.biz, Toy World

Summary: The licensing deal brings Fuggler’s brand to gaming, collectibles and novelty products across the US, UK, Europe and beyond. Fizz Creations has struck a global licensing deal with Libertas Brands on the Fuggler franchise, adding the character brand to its ……

Why it matters: Background toy-industry intelligence.

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Toy World · 15 Sept 2026 · Product

Entries open for Spielwarenmesse ToyAward

Also covered by Toy World, Toys n Playthings

Summary: The Spielwarenmesse ToyAward allows companies to enhance the appeal of their product and ensures attention from retailers and industry professionals. Exhibitors can now submit their product applications for the 2027 Spielwarenmesse ToyAward. Each year, the …

Why it matters: Background toy-industry intelligence.

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Mojo Nation · 14 Sept 2026 · Product

Maestro Media launches Overture to help partners publish, develop or acquire games

Summary: “The hardest part of this industry has never been the ideas – it is everything after them,” said Maestro Founder and CEO Javon Frazier. The post Maestro Media launches Overture to help partners publish, develop or acquire games appeared first on Mojo Nation.

Why it matters: Background toy-industry intelligence.

HIGHLICENSINGTRENDING
License Global · 16 Sept 2026 · License

Applications Open for Brand Licensing Europe’s Free 2027 Retail Mentoring Programme

Also covered by License Global, Licensing.biz, Toy World

Summary: All U.K. retailers are now invited to apply for BLE’s free licensing program. Successful applicants receive months of training, industry access and networking designed specifically for retailers interested in developing brand licensing strategies. Retailers…

Why it matters: Background toy-industry intelligence.

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Licensing.biz · 16 Sept 2026 · License

Universal at Brand Licensing Europe 2026

Also covered by Licensing.biz, Licensing Watch, Toy World

Summary: Universal is bringing its entertainment portfolio to BLE 2026, showcasing popular properties such as Shrek, Gabby’s Dollhouse and Fast & Furious. At Brand Licensing Europe 2026, Universal is showcasing a portfolio spanning beloved global franchises, timeles…

Why it matters: Background toy-industry intelligence.

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Toys n Playthings · 15 Sept 2026 · Product

Fizz bags global Fuggler licence

Summary: Fizz Creations has struck a global licensing deal with Libertas Brands on the Fuggler franchise, adding the wonderfully weird character brand to its fast growing lineup of digital games, collectibles and pop culture products. From 2027, Fizz will develop an…

Why it matters: Background toy-industry intelligence.

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The Toy Book · 14 Sept 2026 · Product

Fizz Creations Secures Global License for Fuggler

Summary: Fuggler expands in 2027 with new products across gaming, collectibles, and novelty. The post Fizz Creations Secures Global License for Fuggler appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

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License Global · 11 Sept 2026 · License

Arka Media Works, Dream Theatre Partnership for 'Baahubali'

Summary: Arka Media Works and Dream Theatre announce exclusive licensing partnership for Baahubali franchise and upcoming animated films, "The Eternal War."

Why it matters: Background toy-industry intelligence.

HIGHCOMMERCIALTRENDING
Toy World · 16 Sept 2026 · Product

Orchard Toys appoints Chloe Chambers as Marketing Manager

Also covered by Toy World, Toys n Playthings

Summary: After five years working within the Orchard Toys marketing team, Chloe will be stepping into the role of Marketing Manager. Orchard Toys has announced the appointment of Chloe Chambers to Marketing Manager. She has been with Orchard Toys for over five … Con…

Why it matters: Background toy-industry intelligence.

HIGHCOMMERCIAL
Retail Gazette · 16 Sept 2026 · Retail

Frasers’ Michael Murray becomes Hugo Boss supervisory board chair

Summary: Hugo Boss has appointed Mike Ashley’s son-in-law as chairman of its Supervisory Board, as Frasers continues to take greater influence over the German fashion company. On 14 September, Stephan Sturm left Hugo Boss following “constructive discussions”. Now, H…

Why it matters: Background toy-industry intelligence.

HIGHCOMMERCIALTRENDING
License Global · 14 Sept 2026 · License

Peanuts Expands Consumer Products and Experiences Across EMEA and APAC

Also covered by License Global, The Toy Book

Summary: WildBrain CPLG brokers new collaborations spanning fashion, accessories, homeware, health and beauty, food and beverage and family entertainment.

Why it matters: Background toy-industry intelligence.

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License Global · 16 Sept 2026 · License

Shock Top and Spirit Halloween Brew Up Costume Collaboration

Summary: Limited-edition Candy Corn Wheat Ale craft beer and Spirit Halloween-exclusive Wedgehead costume to be released across the U.S.

Why it matters: Background toy-industry intelligence.

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Retail Gazette · 16 Sept 2026 · Retail

Waitrose slashes prices on 370 products in £20m value push

Summary: Waitrose is investing £20m to cut prices on more than 370 everyday products, with reductions averaging 11 per cent and savings of up to 37 per cent.

Why it matters: Background toy-industry intelligence.

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Retail Gazette · 16 Sept 2026 · Retail

Mango extends refreshed loyalty programme to UK and Ireland

Summary: Mango’s refreshed loyalty programme, ‘Mango Style Club’, will be introduced to the UK and Ireland, as well as Germany, Austria and Switzerland, following its successful launch in Spain and France last year. Featuring three tiers, the new membership scheme i…

Why it matters: Background toy-industry intelligence.

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Licensing.biz · 16 Sept 2026 · License

Disney Junior Cinema Club returns to cinemas across the UK and Ireland

Summary: The week-long ticketed event combines Disney Junior stories and characters with original live-action sequences filmed at Disneyland Paris. The Walt Disney Company will bring Disney Junior Cinema Club back to participating cinemas across the UK and Ireland t…

Why it matters: Background toy-industry intelligence.

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The Toy Book · 15 Sept 2026 · Product

HappyKids and MLB Partner to Bring MLB Clubhouse to Families

Summary: The partnership brings animated, educational programming to the streaming platform. The post HappyKids and MLB Partner to Bring MLB Clubhouse to Families appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

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Mojo Nation · 15 Sept 2026 · Product

Josh Wilde and Oli Morris discuss launching their own invention studio in Double Jump

Summary: Josh Wilde and Oli Morris on the launch of Double Jump – and how years at Fuse shaped their approach to invention. The post Josh Wilde and Oli Morris discuss launching their own invention studio in Double Jump appeared first on Mojo Nation.

Why it matters: Background toy-industry intelligence.

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Toy World · 15 Sept 2026 · Product

Precisify integrates with YouTube Creator Partnerships API

Summary: The new integration builds on Precisify’s 10+ year relationship with YouTube, helping brands connect creator-led attention with audience insights and measurable business outcomes. Precisify has announced it has integrated with the YouTube Creator Partnershi…

Why it matters: Background toy-industry intelligence.

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Mojo Nation · 14 Sept 2026 · Product

Topps launches Match Attax UEFA Club Competitions 2026/27 collection

Summary: The 20th Anniversary Edition boasts all-new rarity system, with symbols helping collectors identify cards from Rare, Super-Rare, Mega-Rare, Ultra-Rare, Hyper-Rare through to the Mystical full-art cards. The post Topps launches Match Attax UEFA Club Competit…

Why it matters: Background toy-industry intelligence.

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Mojo Nation · 14 Sept 2026 · Product

Downton Abbey gets the LEGO treatment

Also covered by Mojo Nation, License Global

Summary: The 4,711-piece set boasts a modular design that allows builders to explore the kitchen, servants' hall and Mr. Carson's office, before ascending to the grand dining room, main hall and library. The post Downton Abbey gets the LEGO treatment appeared first …

Why it matters: Background toy-industry intelligence.

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The Toy Book · 16 Sept 2026 · Product

Disney Store Unwraps Top Toys for 2026 Holiday Season

Summary: All aboard for festive fun. The post Disney Store Unwraps Top Toys for 2026 Holiday Season appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

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Toys n Playthings · 16 Sept 2026 · Product

BLE’s Ella Haynes talks toys, kidults, and more

Summary: BLE Event Director Ella Haynes shares what’s unmissable for visitors from the toy industry, how kidult is shaping licensing, and more In the September issue of TnP, we spoke to Brand Licensing Europe’s Event Director Ella Haynes to learn why the toy industr…

Why it matters: Background toy-industry intelligence.

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OPSS Toy Safety · 15 Sept 2026 · Regulatory

Product Safety Report: Unicorn Pink Busy Board sold via Amazon (2609-0044) - GOV.UK

Also covered by OPSS Toy Safety

Summary: Product Safety Report: Unicorn Pink Busy Board sold via Amazon (2609-0044) GOV.UK

Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk. The product was identified in an online marketplace channel, making marketplace sourcing and seller controls particularly relevant.

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License Global · 15 Sept 2026 · License

Universal Showcases Dynamic Entertainment Portfolio

Summary: Universal will showcase "Shrek 5," "Fast Forever," "Miami Vice" reboot and more iconic franchises, plus talk of a new Bedford theme park, at BLE 2026.

Why it matters: Background toy-industry intelligence.

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Licensing.biz · 15 Sept 2026 · License

Seven kids series pass 200m Netflix viewing hours

Summary: New analysis of Netflix Kids viewing has revealed an increasingly varied mix of content at the top of the platform, with seven series generating more than 200m Hours Viewed during the first half of 2026. The sixth edition of the … Continue reading → The pos…

Why it matters: Background toy-industry intelligence.

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Licensing.biz · 15 Sept 2026 · License

Our Strange Duet debuts at No.1 on New York Times best-seller list

Summary: The young adult reimagining of Andrew Lloyd Webber’s Phantom of the Opera earns No.1 best-seller status following its first week of US sales. LW Entertainment is proud to announce that Our Strange Duet by Erin A. Craig has debuted at … Continue reading → Th…

Why it matters: Background toy-industry intelligence.

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Mojo Nation · 14 Sept 2026 · Product

Fizz Creations to launch Fuggler collection in 2027

Summary: “Securing the global Fuggler licence is huge for us," said Zoe Ryan, Head of Marketing at Fizz Creations. The post Fizz Creations to launch Fuggler collection in 2027 appeared first on Mojo Nation.

Why it matters: Background toy-industry intelligence.

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Mojo Nation · 14 Sept 2026 · Product

Mattel and Hasbro ready Hot Wheels Transformers Bumblebee

Summary: When it's time for action, it transforms into a robot with 13 points of articulation. The post Mattel and Hasbro ready Hot Wheels Transformers Bumblebee appeared first on Mojo Nation.

Why it matters: Background toy-industry intelligence.

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Toys n Playthings · 11 Sept 2026 · Product

Toy trade football match takes on LA with the LA Toy Trophy

Summary: Many will remember the very popular football competitions held in Hong Kong from a few years ago, well the idea is being resurrected with the LA Toy Trophy Taking place on 13th September two teams of international industry heavyweights will compete for the …

Why it matters: Background toy-industry intelligence.

WATCHUK
OPSS Toy Safety · 15 Sept 2026 · Regulatory

Product Safety Report: Cheese Vent Toy Squishy (2609-0019b) - GOV.UK

Summary: Product Safety Report: Cheese Vent Toy Squishy (2609-0019b) GOV.UK

Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk.

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OPSS Toy Safety · 11 Sept 2026 · Regulatory

Product Safety Report: RUNQ! Snail Run Fast Toy sold via Amazon (2609-0054) - GOV.UK

Summary: Product Safety Report: RUNQ! Snail Run Fast Toy sold via Amazon (2609-0054) GOV.UK

Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk. The product was identified in an online marketplace channel, making marketplace sourcing and seller controls particularly relevant.

WATCHINDUSTRY
Retail Gazette · 16 Sept 2026 · Retail

Dreams recycles 1.3 million mattresses through take-back scheme

Summary: Dreams has recycled more than 1.3 million mattresses through its take-back scheme since 2015, diverting more than 42,000 tonnes of material from landfill.

Why it matters: Background toy-industry intelligence.

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The Toy Book · 16 Sept 2026 · Product

Cottage Door Press Promotes Literacy with Cottage Door Baby

Summary: The line encourages developmental milestones with 30 new book titles. The post Cottage Door Press Promotes Literacy with Cottage Door Baby appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

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Retail Gazette · 16 Sept 2026 · Retail

Morrisons sales rise as cost savings near £1bn

Summary: Morrisons has reported a stronger third quarter, with like-for-like sales rising 3.2 per cent as the supermarket grew sales and volumes ahead of the market.

Why it matters: Background toy-industry intelligence.

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Toy Industries of Europe · 16 Sept 2026 · News

EU Customs Reform Crosses the Finish Line — Now It Must Deliver for Children

Summary: 16 September 2026, Brussels The European Parliament has today adopted the reform of the Union Customs Code, completing the legislative process. Toy Industries of Europe welcomes this milestone to address the influx of illegal toys, especially through small …

Why it matters: Background toy-industry intelligence.

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Retail Gazette · 16 Sept 2026 · Retail

Crisis collaborates with London creatives to transform unsold donated garments

Summary: This Secondhand September, the national homelessness charity Crisis has worked with 12 independent makers and designers in a bid to answer the question: what happens when secondhand clothes don’t sell. The designers were invited into Crisis’ warehouse in Ca…

Why it matters: Background toy-industry intelligence.

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License Global · 16 Sept 2026 · License

G-STAR, Wu-Tang Clan Collab on Denim

Summary: A preview of the debut denim collection lands at the G-STAR store in Atlanta this September.

Why it matters: Background toy-industry intelligence.

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Retail Gazette · 16 Sept 2026 · Retail

Sydney Sweeney ad faces backlash for setting women in sports back

Summary: Sports brands are facing renewed scrutiny over how they market to women, with recent campaigns from Callaway Golf and Sydney Sweeney sparking debate over whether the industry is moving forwards – or falling back. Sports have long been perceived as something…

Why it matters: Background toy-industry intelligence.

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The Toy Book · 15 Sept 2026 · Product

Traverse Group Debuts New Toy Venture at LA Fall Preview 2026

Summary: The company's debut range will be on display in Suite No. 6136. The post Traverse Group Debuts New Toy Venture at LA Fall Preview 2026 appeared first on The Toy Book.

Why it matters: Background toy-industry intelligence.

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Mojo Nation · 15 Sept 2026 · Product

The Children’s Media Conference to take place during London Book Fair in 2027

Summary: "The city and time of year may be different, but the spirit and heart of CMC remains the same," said Helen McAleer, CMC Editorial Director. The post The Children’s Media Conference to take place during London Book Fair in 2027 appeared first on Mojo Nation.

Why it matters: Background toy-industry intelligence.

WATCHSAFETY
Toy Industries of Europe · 10 Sept 2026 · Regulatory

180 Toy Companies Call for Action on E-commerce Accountability

Summary: Manufacturers urge European Commission President to use the European Product Act to ensure someone in the EU is always accountable for products sold online 180 toy companies operating in the EU have written to European Commission President Ursula von der Leyen, calling on the European Commission …

Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk.

WATCHMARKETPLACE
The Toy Association · 04 Sept 2026 · Regulatory

Watch: The Toy Association Shares Toy Safety Tips During Amazon Live Event on Baby Safety - The Toy Association

Summary: Watch: The Toy Association Shares Toy Safety Tips During Amazon Live Event on Baby Safety The Toy Association

Why it matters: This is a product-safety development relevant to toy manufacturers, importers, distributors and retailers assessing product and supply-chain risk. The product was identified in an online marketplace channel, making marketplace sourcing and seller controls particularly relevant.

WATCHINDUSTRY
The Toy Book · 14 Sept 2026 · Product

Game Store Day Is Growing, and the Tabletop Community Is Ready to Play

Summary: Excitement is building for Game Store Day as the tabletop industry comes together to celebrate local stores, welcome more players, and create memorable experiences on November 7. The post Game Store Day Is Growing, and the Tabletop Community Is Ready to Pla…

Why it matters: Background toy-industry intelligence.

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Toys n Playthings · 11 Sept 2026 · Product

180 EU toy firms call for end to e-commerce loopholes

Summary: In a letter to EC President Ursula von der Leyen, toy industry leaders say online platforms and their sellers must be held accountable Senior leaders from 180 toy companies across the EU have signed a letter calling on Ursula von der Leyen, President of the…

Why it matters: Background toy-industry intelligence.

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Toys n Playthings · 11 Sept 2026 · Product

Kids India roadshows return in run-up to 2027 fair

Summary: The most recent event in Mumbai earlier this month focussed on market opportunities and regulation In the run up to Kids India 2027, which will take place from 4 to 6 March 2027 at the Jio World Convention Centre in Mumbai, Spielwarenmesse India Pvt. Ltd. i…

Why it matters: Background toy-industry intelligence.